Denham creates selvedge line from its own post-cons - insidedenim: Glo InsideDenim

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Denham creates selvedge line from its own post-consumer denim

03/12/2021
Denham creates selvedge line from its own post-consumer denim
Netherlands-based denim brand Denham has launched its first post-consumer recycled selvedge jeans from its own end-of-life products, after asking customers to return old jeans since 2019.

The best Grade A fibres received were woven into new yarns to make new denim and the remainder has been recycled into wall and sound insulation.

The company described it as “a labour of love, two years in the making”. It said: “In line with our commitment to researching new and innovative solutions to raise awareness for environmental issues, our creative brief has always been to create mouth-watering denim with a responsible purpose.”

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