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Denham wins Olympics stage through partnership with Team NL

22/11/2023
Denham wins Olympics stage through partnership with Team NL
Denim brand Denham is partnering Dutch sporting association NOC*NSF as the official fashion wear partner of the Netherlands Olympic and Paralympic Team for the Paris 2024 opening and closing ceremonies.

Denham is set to outfit around 500 Olympians and over 250 Paralympians with a complete wardrobe that will be worn beyond the Games.

Eight-time Paralympic medallist Esther Vergeer Esther Vergeer, Chef de Mission for the Paralympic Games, said: “These outfits will be really different from previous Games, they’re contemporary and very comfortable. It’s great that we, as a nation, can distinguish ourselves like this.”

Earlier this year, Denham welcomed NOC*NSF and athletes into its design studios in Amsterdam’s historic shipbuilding neighbourhood, NDSM-Werf.  Through a collaborative exchange of ideas, the teams brought together athletic needs with technical innovation and denim workwear expertise. 

The brand is anticipating several exciting initiatives on the road to Paris 2024. The vision is to seamlessly blend sport, art and culture with a unique approach to denim design.


Find out more about Denham and its ethos through Denham founder Jason Denham’s Guest Comment for Inside Denim.

Photography by Philippe Vogelenzang
 

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