Levi’s office employees head to the shop floor

05/01/2022
Levi’s office employees head to the shop floor
More than 120 US-based corporate employees of Levi’s worked a shift its retail and wholesale locations during the Christmas period as part of a programme that began three years ago as a way to better understand how stores operate.

Eilen Yu, human resources business partner for retail, said: “While that’s still a goal, the programme has evolved into a way to build ongoing partnerships and mutual appreciation between the stores and corporate.”

Dale Lazerson, a senior manager for corporate real estate, said: “The global brand recognition of Levi’s may facilitate buyer traffic, but it’s not enough. I learned that being readily available with knowledge — about our merchandise, style suggestions, alternatives and resources —  is a factor to engage consumers. This includes knowledge about website merchandise, merchandise unique to our wholesalers and our outlets, and cross-selling our programmes.”