Goldschmied endorsement as Tencel celebrates 30 years
27/01/2022
Robert van de Kerkhof, a member of Lenzing’s board, said: “In 2018, the brand evolved from a behind-the-scenes contributor to a front-facing player. From then on, Tencel expanded its offerings from fibre creations to pioneering digital technologies. We are thrilled to reach this milestone and are looking forward to driving continuous innovation and building stronger partnerships over the next 30 years and beyond.”
Last year, it launched the Tencel eShop, promoting relationships with brand partner, has invested in technologies to reduce environmental impact during textile production and developed platforms to support stakeholders’ sustainability momentum.
Adriano Goldschmied, founder of the Genious Group, said: “With its circularity and solution for low carbon emissions, Tencel is the answer to an eco-strategy in Fashion. I was first introduced to the brand about 30 years ago, when I was looking to give denim a more feminine and friendly style. I was so impressed by Tencel that I designed a complete collection.”
In 2020, the first carbon-zero Tencel branded fibres were launched, and the carbon zero offering was extended to fibres with Refibra technology in 2021. Anticipating rising demand, Lenzing will open one of the world’s largest lyocell production facilities, in Thailand, this year.
Florian Heubrandner, vice-president of Lenzing's textiles business, said: “In 2022, we will continue to focus on producing carbon-zero innovations that make a difference to the textile and fashion industries. We are grateful to have worked alongside our partners and colleagues over the last 30 years and we look forward to greater success in the next 30!”
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