New head of e-commerce for True Religion - insidedenim: Glo InsideDenim

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New head of e-commerce for True Religion

30/03/2022
True Religion has named Scott McCabe senior vice-president of ecommerce. He joins the executive team at the Los Angeles-based denim brand with 25 years’ experience in online sales in the course of a career working for omnichannel companies Columbia Sportswear, Tailored Brands, Macy’s, GAP and Banana Republic.

In his four years as head of e-commerce for Columbia Sportswear, the outdoor brand tripled its online sales and ‘active loyalty memberships’ increased 65%.

“Scott’s incredible track record of growth, profitability and innovation will help propel True Religion’s rapidly expanding digital commerce business,” said Michael Buckley, CEO for True Religion Apparel.

True Religion has plans to triple online revenues and achieve 50% ecommerce sales penetration by 2025.

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