True Religion courts women with booty perfector jeans
03/06/2024
An innovative curved back yoke, the company says, acts as a booty lifting “powerhouse” and a power stretch denim fabric maximises a wearer’s natural curves. The collection features the Jenny Curvy style in three washes and three fits.
“We know that our customer loves to flaunt her curves,” says Tina Blake, head of design and brand image at True Religion. “Our True Booty Perfector collection, which was a year in the making, lifts, shapes and enhances to deliver a flawless look.” This collection is part of True Religion’s goal to increase women’s sales, up 20% last year, it says.
Image courtesy of True Religion
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