True Religion’s China plan creates springboard for global expansion
25/09/2023
New stores will open throughout autumn including Mumbai, Jakarta, Manila and Johannesburg, and Shanghai, Beijing and Seoul in the spring.
Michael Buckley, CEO at True Religion, said: “Global expansion into high growth markets, anchored by our expansion into China, remains a key strategy for us for the near future.
“We are excited to work with our partners in these dynamic regions and are committed to delivering a premium brand experience to True Religion shoppers across the globe.”
True Religion, which launched in 2002, announced in March its China expansion with Aurorae Group. The first of these new stores will open in Q1 of 2024 in Beijing and Shanghai, with more to follow in the second half of the year.
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