‘Early aughts heaven’ for True Religion and Urban Outfitters
US brand True Religion has teamed up with Urban Outfitters for a Y2K collection that includes baggy cargo jean, a multi-pocket utility vest and a denim maxi skirt.
Laura Deady, senior managing director of buying and merchandising at Urban Outfitters, said: “Our partnership with True Religion is a match made in early aughts heaven, given the Y2K trend resurgence which shows no signs of slowing down."
Jim Kushner, True Religion’s executive vice president for North American Wholesale, said the collection is selling well both in-store and online, but the online sales have been “remarkable”.
“We’re seeing double digit average weekly sell-thrus, with an average weekly sell thru in October alone at 20%,” he added. “We’re looking forward to learning even more about the Urban Outfitters customer in the seasons ahead.”
