Levi's appoints chief marketing officer
Denim brand Levi Strauss & Co has appointed Kenny Mitchell as senior vice-president and chief marketing officer.
He joins from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform’s global community.
Prior to this, he was vice president of brand content and engagement for McDonald’s USA.
Reporting to brand president Michelle Gass, Mr Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building leadership equity and growing market share.
Ms Gass said: “Kenny is widely recognised as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation.”
Mr Mitchell added: “I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s brand.”
