Levi’s continues Asia push
Levi’s is continuing its expansion in Asia with the opening of one of its largest stores in the Philippines, a NextGen store in Quezon City, Metro Manila.
Carrying the widest selection of Levi’s products in the country, the store will also house a Tailor Shop, giving shoppers the opportunity to customise their clothing with embroidery, patches, pins and fabric panelling.
The company has seen particularly strong performance in Asia this year with second quarter revenues up 27% to $262 million, partly on the back of a strategy announced in April 2022 that has resulted in raft of new stores across Asia, with more than 100 in Thailand.
In March, it opened its largest Asian store, in Bengaluru, India.
Charisse Chua, country manager for the Philippines, said the new store there (pictured) “is emblematic of our commitment to bringing quality retail experiences and services to our consumers, especially as we continue to expand our retail footprint”.
