Novel cooling effect for jeans
29/08/2024
Addressing the hot weather typical of Thailand, the concept underwent extensive testing. 95% of consumers who took part in a wear trial preferred the GQ Cool Tech Jeans to their usual ones.
“At GQ Apparel, we’ve always pushed the boundaries of what’s possible in apparel by embracing technology. Our partnership with HeiQ marks another bold step in our journey to solve real-world challenges through innovation. With GQ Cool Tech Jeans, we’re not just setting a new standard for denim in Southeast Asia – we’re redefining comfort in a way that truly resonates with our customers. This collaboration showcases our commitment to the relentless pursuit of solutions that make life better for people living in hot climates,” commented George Hartel, GQ Apparel CCO.
“This unique collaboration not only strengthens our presence in the Southeast Asian market but also highlights our commitment to developing differentiating biobased solutions that set new benchmarks in the textile industry,” added Mike Abbott, head of HeiQ’s textiles & flooring business unit.
Image courtesy of GQ Apparel and HeiQ
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