Guess takes over high-end beach clubs
07/08/2023
The rebranding concept involves loungers, sofas, throws, cushions and bar accessories.
Chief creative officer Paul Marciano said: “We are really excited about the roll out of these beach club partnerships in Spain, Italy, and Turkey. They’re some of our highest performing countries and important markets for our business.
“Each venue has been meticulously handpicked for their prestige, breathtaking location, and sophisticated customer base. It’s an ambitious project, and we’re certain that, with the right measure of style, quality, design and forward-thinking, the brands will offer guests from all over the world a pleasurable and immersive experience.”
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