Guess’ ‘elevation’ plans bearing fruit
Denim brand Guess has reported “better than expected” second quarter results with revenues increasing 3% to $664.5 million.
Sales in Asia and Europe increased, but revenues were down in the Americas.
Paul Marciano, chief creative officer, commented: “Our teams’ efforts to elevate our brands have been powerful and transformational for our Company.
"This initiative touched almost every aspect of our business from the products we offer to the marketing we employ and the customer experience we provide and impacted all channels and markets around the world, including our stores, our websites and all wholesale points of distribution.
“I strongly believe that this work puts our company and our brands in an optimum position to capitalise on the multiple growth opportunities that lie ahead of us.”
CEO Carlos Alberini added: “Our strong performance this year gives us confidence for the second half of the year to deliver on our plans. We have a clear strategy and our teams are executing well and achieving solid results.”
