Guess at ‘inflection point’ but targets $3bn milestone
21/03/2024
Fourth quarter revenues rose 9% to $891 million; above the group’s expectations.
The company relaunched Guess Jeans at menswear show Pitti Uomo in January, and bought US brand Rag & Bone in February.
Paul Marciano, chief creative officer, said: “We saw strong brand momentum all over the world and are very pleased with how our customers are responding to our collections across all our product categories. Our results this past year are a strong testament that our brand elevation strategy and the transformation of our business are taking hold and creating strong value.”
CEO Carlos Alberini added: “We believe we are at an inflection point, and we expect to exceed $3 billion in revenues for the first time in our Company’s history with a solid growth plan for our core business, the integration of Rag & Bone into our portfolio and the launch of Guess Jeans to capture the demand from Generation Z consumers.”
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