Denham pops up with Hazzys in Seoul
19/08/2022
Open until August 26, the nature-themed space showcases a co-created collection of basics – ranging from denim jeans, skirts, jackets and shirts to cotton t-shirts, sweaters, socks and caps – under the ‘Green Step With Hazzys’ tagline, previously used to market earlier collections including footwear for the South Korean brand.
According to reports from within Seoul, all the denim was designed in Amsterdam by Denham founder, Jason Denham, using high-quality fabrics sourced from Italian and Japanese suppliers. Many of the fabrics used in the seasonless collection meet Organic Cotton Standard criteria, in-keeping with the “green” theme.
Local media added that Hazzys aims to cut waste and more efficiently manage resources by building 3D printing technologies into the design and production processes behind its ranges moving forward.
In related news, a line of 14-ounce virgin selvedge Razor jeans created for Denham by the Grivec brothers went live on August 18.
Image: Hazzys via Instagram.
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