Denim Deal 2.0 launches in Germany
29/01/2024
The visitors came from 58 countries, mainly from Eastern Europe, Germany, Italy, Scandinavia, the UK, the Benelux countries, but also from South America, the USA, the UAE, Saudi Arabia and Oceania.
The Denim Deal used the occasion to launch its next iteration, Denim Deal 2.0.
Nicolas Prophte, from the Denim Deal Steering Committee, said: “Bluezone was the right platform for us to launch The Denim Deal in Germany. It has shown us the power of collaboration and the impact it can have on the circular economy. We believe that by bringing more players together and sharing the same values, we can make a real difference in the denim supply chain.
“The industry is recognising the importance of being a part of this movement, and we are excited to continue working towards our goals. We’re looking forward to more exciting activities during the next show in September.”
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