Slower second day but organisers confirm Bluezone’s appeal
A senior designer from luxury brand Chloe has explained how important it is to visit trade shows, after Bluezone closed what organisers deemed as a successful show last week.
Angela Fusco, senior denim designer for Chloé, said: “Denim is not just another fabric. To make educated design decisions, it’s crucial to meet people and discuss topics like innovations and sustainability. Bluezone is a very positive experience. I like the size of the event and the energy.”
Munich-based Fabric Start - which includes Bluezone, The Source and The Keyhouse – had 10% fewer visitors during this show, but managing director Sebastian Klinder said they had made the right strategic decisions, in terms of the timing, the duration and the reorganisation of some areas.
He said: “We had a very lively first day with an atmospheric get-together in the evening. We would have wished for a stronger second day. Munich Fabric Start is appreciated, desired, and needed. That’s what matters.”
More than 70 mills exhibited at Bluezone. Inside Denim contributor Tilmann Wröbel highlighted the seven central trend directions as part of an opening seminar.
The Denim Deal organisers also used the event to launch a broadened programme, incorporating more countries and partners to increase the recycled cotton content in jeans.
Dilek Erik, global marketing manager at Egypt-headquartered Sharabati Denim, commented: “At Bluezone, you have space to sit down and go through your collection with your customers, to talk details and make deals. This is especially important for us, as Germany is a key market for denim.”
The next Bluezone will take place on January 21 and 22.
