Kingpins to see Rudolf Hub 1922, FashionArt lift lid on ‘unprecedented partnership’
Bavaria-based chemicals producer Rudolf’s denim-specific Hub 1922 division and Chanel-owned Italian jeanswear supplier FashionArt “are set to unveil a rather unprecedented partnership” during trade fair Kingpins Amsterdam between April 24 and 25.
To be exhibited at a joint, beach-inspired stand inside the venue’s green booth area, the project promises “disruptive product reinventions”, advanced dyeing techniques, recycling process innovations and more.
“We are thrilled to join forces with Rudolf Hub 1922 to present a groundbreaking vision for the future of denim,” commented FashionArt managing director, Andrea Rambaldi, ahead of the show.
“Our collaboration combines the best of both companies to create something truly extraordinary.”
Rudolf Hub 1922's Alberto De Conti, added: “We believe that functional fashion should not only be responsible, but also – and especially – stylish and innovative. Our partnership with FashionArt exemplifies this belief, showcasing how science, creativity and craftsmanship can come together to deeply redefine an industry.”
Image courtesy.
