Authentic chooses Orbico as Dockers’ licensee for E - insidedenim: Glo InsideDenim

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Authentic chooses Orbico as Dockers’ licensee for Europe

26/11/2025
Authentic chooses Orbico as Dockers’ licensee for Europe
Authentic Brands Group has licensed the rights to its newly acquired brand Dockers to Orbico Group. Based in Zagreb, Croatia, Orbico holds the European distribution rights for many household name brands in the food, personal care, automotive and lifestyle markets. In the agreement, Orbico will be in charge of design, manufacturing and distribution of a wide assortment of product categories under the Dockers brand, including sportswear, activewear, outerwear, socks and hosiery, footwear, carrying bags, and swimwear for adult men and women.

Commenting on the deal, Henry Stupp, president of Authentic’s lifestyle & entertainment business in Europe said that “this partnership builds on Authentic’s established relationship with Orbico” through the licensing of the Champion brand across EMEA. Maurizio Donadi is currently Champion’s creative director. 

Authentic Brands acquired Dockers from Levi’s earlier this year. 

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