Hyper local loop for ‘homegrown’ jeans by G-Star
30/05/2024
The research project, which goes back to 2021, was set up to investigate how the controlled conditions of greenhouse agriculture could increase yield and fibre quality and thus offset the added costs of this type of farming.
The final report found numerous benefits to growing cotton in greenhouses, including a ‘significant’ increase in yield per hectare, along with other advantages related to indoor cultivation, such as a longer growing season, controlled water usage and reduced need for pesticides.
G-Star took advantage of this research project to create a fully locally made pair of jeans. Each stage of its making took place in the Netherlands, from ginning to spinning, weaving, sewing, dyeing and finishing. Electric vehicles were used to ship materials and goods between suppliers further lessening the impact of what is possibly the shortest, albeit experimental, supply chain.
Image: G-Star sewing facility at its headquarters in Amsterdam.
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