AI design ‘joins’ G-Star’s team
29/04/2024
Speaking as art of a panel on AI at Kingpins Amsterdam, G-Star senior designer Max Rabe said a program was used to produce a design (pictured), which was then created in-house by the brand’s pattern makers and tailors.
The program can be trained with back catalogues to create images that are ‘on brand’ and can collect data to predict what the customer would want. A working group has been formed to see how useful it can be.
“Now we use it more often as a tool for new designs, it helps to come up with the ideas and helps to sell the ideas,” said Mr Rabe.
AI could also be useful on the material sourcing side of the industry, according to panel host Darren Glenister, CEO of Material Exchange. He said its program, called Frank, can “work with” sales teams by, for example, adding voice notes from which tasks can be extracted and enacted, such as sending samples to buyers. “This is the future of sourcing,” he said.
While the programs are nascent, they are improving rapidly, with several mills displaying prototypes on AI “models”.
The panel, which also included Angelina Nijadi-Govghani from Microsoft, also commented there could be problems arising in terms of ownership of data on AI or intellectual property and expected that legislation will be brought in to regulate it.
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