Wrangler taps toy nostalgia with fresh Mattel tie-up
19/08/2024
The limited-edition run includes denim, jackets, coveralls and graphic t-shirts, along with Wrangler-branded miniature die-cast ’85 Ford Broncos.
Holly Wheeler, vice president of marketing at Wrangler-owner Kontoor, said: “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels ignites a beloved pastime shared from generation to generation.”
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