New CEO named at Frame

03/11/2025
Los Angeles based premium denim label Frame has appointed Silvia Merati, formerly at Golden Goose, as its new CEO. Nicholas Dreyfus, who held the position since 2020, is promoted to an executive chairman role.

Mr Dreyfus commented that she “brings a wealth of global experience and a deep understanding of modern luxury retail. Her appointment will further strengthen our leadership team and position Frame for its next phase of global expansion.”

The now cult brand was founded in 2012 by Jens Grede (current CEO of Skims) and Erik Torstensson.