Levi’s upgrades e-commerce experience
16/07/2024
Speed, it says, is a key driver for conversion, as a three-second delay can cause consumers to leave the site. It has thus improved page load times and SEO rankings. Various tweaks in site organisation and page loading have resulted, it claims, in a 40% improvement in page loading, and a faster app launch by 50%.
A new search solution has been introduced to enable its online clients to find the product they want faster. This, the company says, has resulted in 20% more consumers getting to a product detail page. Consumer insight has also informed a change in the way products are featured, emphasising three characteristics: rise, fabric stretch and leg opening. The brand’s website now highlights these features to help consumers find the type of product they are looking for. Finally, new products releases have been brought down from every three weeks to every two weeks.
“We are were committed to listening to and learning from our consumer from the start. They were our North Star, we always knew to come back and align around their expectations and needs,” commented Jason Sack, director of UX Design at LS&Co. “By maintaining this level of consumer obsession, we’re able to both create an easier shopping experience for our consumers and drive meaningful results for our business.”
The brand’s e-commerce sales grew 13% last year and were up 19% in the second quarter of 2024.
Photo: A Paris-themed capsule collection Levi Strauss released ahead of the Olympics
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