Levi’s recreates oldest design for anniversary
21/05/2024
LS&Co Historian Tracey Panek and Vintage design director Paul O’Neill confirmed the design — named for having only nine rivets instead of the usual 11 — is the oldest pair of blue jeans in its archives.
Mr O’Neill said: “Of the various 1870s blue jeans in the Levi’s Archives, I always suspected 9Rivet was the oldest.
“After confirming it is in fact the oldest we have, we were thrilled to reproduce all of its quirks and details that collectively capture a unique piece of denim history.”
Made with 9-ounce plain selvedge Cone Mills White Oak denim and featuring exposed rivets and an unriveted centre-back cinch, the run is limited to 800 pairs.
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