Levi’s vows to expand Trust Protocol involvement
12/06/2024
The programme collaborates with third-party and Amazon-owned certifications to help consumers identify products with sustainability features.
consumers can look for the leaf icon and the sustainability features label to learn more about each product’s features.
The Trust Protocol’s mission is to set a standard in sustainable cotton production with full transparency and to continuously improve.
LS&Co has been working with the Trust Protocol since 2021 and said the tie-up has given it greater raw material traceability capabilities.
Amazon added the Trust Protocol certification to its Climate Pledge Friendly program last December, highlighting worker well-being and responsible farming practices. There are now nearly 2,000 Levi’s products made with Trust Protocol verified cotton in the Climate Pledge Friendly program for sale in the Amazon store.
“Our collaboration with Amazon and the Trust Protocol demonstrates the power of unconventional collaboration,” said Jeffrey Hogue, LS&Co.’s chief sustainability officer. “This is a situation where the three parties came together in alignment on our values and desire to bring less negatively impactful cotton sources to consumers. Now that we have done the hard work together, other brands that are committed to the Trust Protocol can join us and benefit from Climate Pledge Friendly badging.”
The Climate Pledge Friendly programme started with 25,000 products in 2020 and has grown to over one million.
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