Everdye welcomes new CEO
17/09/2024
Mr Berlan has held the same position at La Redoute, a fashion retailer, Lancel, a leather goods company, and Petit Bateau, a knitwear maker. “I'm excited to join Everdye at such a pivotal moment. The impact of textile dyeing on the environment is significant, and I know Everdye's solutions are a concrete response to this challenge. Together, we can set new standards for sustainability in textiles worldwide,” he stated.
The start-up won the ANDAM innovation prize in 2022 for its non-petrochemical dyeing process that it said is a drop-in solution for dyehouses. It has developed a special bio-sourced polymer binding agent that attachs pigments to textiles without requiring heat, it said. A special pre-treatment operation is said to give a negative charge on the fibre to anchor its positively charged colourants.
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