Cone to debut COLOURizd technology
18/04/2024
Caitlyn Holt, Cone Denim director of innovation, said: “Cone Denim is excited to launch this unique innovative color technology. Not only is this a first for Cone, but it is new to the industry. This technology will allow us to have a quantifiable impact with unprecedented natural resource savings per yard produced.”
Compared with a conventional reactive dyeing processes, it allows for a 50% reduction in energy use at the dyeing process, a 73% reduction in carbon footprint, and a 98% reduction in water usage at the dyeing process, according to US company COLOURizd.
It will be used for Cone’s Community Collection Forest Conservation fabrics, supporting the Rainforest Alliance. Created in 2019, the Community Collection is designed to support and raise awareness for worthy causes. Made from selvedge, this launch features fabrics with a green shade promoting forest conservation awareness. A portion of sales will be donated to the Rainforest Alliance.
Ms Holt continued: “With the combined inspiration of raising forest conservation awareness and beautiful forest shades, we created a capsule collection of authentic Cone Deeptone Selvedge in a unique green colour. This capsule and partnership allow us to continue our commitment to sustainable practices that define the foundation for our vision of tomorrow.”
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