Regenerative partnership programme

09/10/2024
Regenerative partnership programme
Kiss the Ground, an organisation that has been promoting regenerative agriculture since 2013, has announced the launch of a new partnership programme for brands. Brands and retailers that sign up for a long-term commitment will have access to Kiss the Ground’s education, film screenings and storytelling.

Urban Outfitters-owned lifestyle brand Anthropologie is a long-standing partner. “We are incredibly inspired by the work our friends at Kiss the Ground have been doing and are in awe of their ability to inspire millions of people across the country to participate in the regenerative movement,” commented Elizabeth Preis, Anthropologie’s head of marketing.

Donations from supporting companies help not only raise awareness but also support farmers, as every $100 donation helps catalyse the transition of 10 acres into regenerative agriculture, said Kiss the Ground.

On the organisation’s website, Anthropologie is listed among the organisation’s 10K+ acre partners, J.Crew and Madewell are in the 2.5K+ category, and VF in the 1K+ acre tier.

Photo: Kiss the Ground CEO Evan Harrison speaking at an Anthropologie x Terrain Terrarium workshop last month