Lee leans on performance with comfort range
Denim brand Lee is increasing stretch and comfort in its denim for men through a new ‘platform’, Lee X.
It is an expansion of its Extreme Motion line, which introduced stretch fabric and flex waistbands to men’s denim nine years ago.
Key features include an updated gusset for movement, premium fabrics with Unifi’s TruTemp365 moisture-wicking technology, and back patches made from recycled apple skins.
“We’ve been working tirelessly developing Lee X to bring game-changing innovation to our consumers, so I’m excited to see these products in market,” said Jimmy Shafer, global vice-president for Lee. “The jeans are built on a foundation of performance fabrics, but engineered to retain that true denim feel. And the casual pants are incredibly versatile; you’ll want to wear them everywhere.”
Lee X Move styles are made from moisture wicking stretch fabric; Lee X Soft Denim is made from a blend of premium cotton, stretch fibres and Tencel; Lee X Lite Non-Denin, made from a lightweight, breathable stretch fabric; while Lee X Shirts are made from a cotton blend fabric with water-repellent technology and stretch.
