Italian company NextPrinting, the digital textile printing division of the ACM Group, returned to fabric event Milano Unica last week to present its latest designs and finishes for the fashion sector.

Its project manager, Philippe Mignot, commented on the denim indutry’s increasing interest in printed fabrics.

He said: "Even in a traditionally conservative sector like denim, the response has been surprisingly positive. Brands recognise the added value of digital printing and its ability to create innovative solutions with a reduced environmental impact."

He added that printing offers faithful reproductions of the lived-in, authentic look while significantly reducing the water, energy and chemical impact.

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