Hyosung strengthens marketing team with US appointment
To drive its business expansion in the US, chemicals and materials manufacturer Hyosung TNC has appointed Malvina Hoxha as its US director of marketing.
Based on the US East Coast, MsHoxha has led strategic roles throughout her career from business development, marketing to sourcing and developing products with organisations such as Ralph Lauren, Lenzing Tencel and Chargeurs.
She holds a business degree from Fashion Institute of Technology and an MBA certificate from Cambridge Judge Business School in circular economy and sustainable business models.
Sora Yoo, Hyosung’s chief marketing officer, said: “Malvina brings a wealth of resources to our team. Her extensive expertise in navigating the complexities of product development, branding, retail and consumer needs will reinforce our position as a leading textile solutions provider in the US."
Together with Hyosung’s Fashion Design Center team, which forecasts trends and creates fabric stories, Hyosung’s global brand marketing team supports brands and retailers with design concepts, textile and product development, as well as the promotion of products made with Hyosung fibres to consumers.
