Samsøe Samsøe goes back to basics

19/03/2025
Samsøe Samsøe goes back to basics
Scandinavian slow fashion brand Samsøe Samsøe has launched a new campaign to highlight its timeless pieces, notably denim. A special campaign, At the core, features an eclectic group cast in the streets of London and photographed by Petros Studios.

The brand’s Basic line includes the Eddie jeans, from the Blue Belief collection, along with a classic organic cotton T-shirt and a pure cashmere top. These pieces are often the foundation of any person’s wardrobe, the brand says.

Imagery courtesy of Samsøe Samsøe