Denim bags and travel wear frame Gap’s latest tie-up
Gap is teaming up with lifestyle brand BÉIS, founded by Canadian actress Shay Mitchell, on a limited-edition collection of clothing, luggage and travel bags.
The luggage and bags come in a limited-edition blue inspired by Gap’s denim, while the apparel is offered in a range of BÉIS’s signature colorways: beige, black and berry pink.
Shay Mitchell said: “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment. This line is for anyone who wants to look good, feel good and travel in style.”
Mark Breitbard, CEO of Gap brand, said: “BÉIS has built a powerful brand with a highly engaged community, driven by Shay’s authentic connection to her audience. Gap × BÉIS delivers a modern take on versatile travel wear, brought to life through a digitally led campaign that reflects the built-in memories of traveling with a family.”
