US brand Gap has said the beauty and personal care market is one of the fastest growing categories in the US, and it is taking the opportunity to expand into this sector.

Beauty products will be added to 150 Old Navy stores this autumn, scaling up next year.

It will also use the same methodology to grow its accessories business.

The group said: “Over the past two years, Gap Inc. has made significant strides in advancing its strategic priorities, emerging as a more resilient company with stronger financial footing, more relevant brands, and a unified culture.

“This momentum is enabling Gap to seize exciting opportunities for growth and innovation, helping ensure the company remains competitive and successful in the future.”

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