Fashion brand Gap has unveiled its autumn campaign, Better in Denim, starring global girl group Katseye, who have 22 million followers.

Set to the early-2000s anthem “Milkshake” by Kelis, the campaign reintroduces low rise denim, championing denim as a “canvas for self-expression, unity and style”.

Katseye’s six members are styled head-to-toe in denim, including a reimagined Long & Lean jean, designed to reflect their identities. 

Mark Breitbard, CEO of Gap brand, said: “Partnering Katseye was a natural fit, we share a bold, expressive and inclusive point of view. ‘Better in Denim’ is the best expression of who the brand is today — fresh, relevant, original and undeniably Gap.” 

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