Ultra soft is in at Good American

29/08/2025
Ultra soft is in at Good American
Unparalleled softness and unmatched lightness are what Good American’s new collection featuring its SoftTech Denim fabric promises. The brand founded by Emma Grede et Khloé Kardashian has chosen a denim fabric made from 93% cotton, 5% T400 and 2% Lycra that offers a weightless second skin feel with. 

The fabric is featured in the brand’s best-selling styles and washes that have, in some cases, been updated. The Good True Straight Jeans reference has a slightly higher rise, a wider leg opening and a longer inseam. All the styles are designed to emphasise curves while providing a timeless yet sleek and sexy silhouette, the brand said. 

Most of the styles are skinny, but a few tap the wide-legged trend, such as the Palazzo jeans and cropped mini boot jeans. 

Image courtesy of Good American