Fibre producer the Lycra Company has named RADCCO as its exclusive distributor in India. 

The New Delhi-based company succeeds SmarText Solutions and will represent the company’s full product portfolio nationwide.

Lycra vice-president Alistair Williamson said: “This appointment underscores our commitment to one of the world’s most dynamic and rapidly expanding markets. RADCCO’s deep industry expertise and customer-first approach position them as the ideal partner to help us accelerate growth in the region.”

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