Trade show Première Vision has announced the first edition of Denim Première Vision in Tokyo, taking place September 9 and 10 at Yoyogi National Stadium.

Organiser GL events’ Fashion Division said the aim is to strengthen connections between international denim players and Asian markets and to “activate synergies” between its two flagship brands, Première Vision and Tranoï, a Paris-based fashion show.

There will be around 20 international exhibitors.

Florence Rousson, president of Première Vision, said: “With this special edition in Tokyo, we aim to create a new meeting point between key decision-makers in the industry and the particularly creative and dynamic Japanese fashion ecosystem.”

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