Moroccan industry initiative at PV Denim
30/05/2025
Exhibitors in this section included garment manufacturers Blue Fingers, Aryan’s, Casual Pant, Crossing Activeline and Lavasser. Denim fabric maker Evlox and accessories specialist Quick Service Textile were also present.
Technical lab & research centre CTTH also made the trip to Milano last week. “Our services span product testing and certification to assisting companies seeking to innovate, decarbonise their operations or digitalise their facilities,” CTTH innovation manager Houda El Hajjami told Inside Denim.
In the denim industry, there is a strong connection between Italy and Morocco, Khalid Ouhammou, AMITH board member and head of knitwear maker Miatex, told Inside Denim. “We feel close to Italy, and it is important to be here at PV Denim in Milan.” He mentioned three key strengths in the Italy/Morocco connection: first of all their geographic proximity, then their complementary skills, with Italy leading in creativity, and Morocco offering flexibility, capacity and craftsmanship. Third, is sustainability, he said.
During a pitch presentation on the first day of the event, AMITH president Anass El Ansari outlined some of the country’s main assets. Morocco is the first African country in terms of exports to Europe, and it has established free trade agreements with some 50 countries, including Turkey and European Union members. The port of Tangiers, which he said is the world’s fourth largest is located a mere 90 minutes away from Spain. Morocco also has the world’s largest solar farm, and 38% of its energy needs is supplied by renewable sources. Finally, Mr El Ansari pointed out that the country has a stable political regime, is business friendly and has a young and skilled population.
After two years of flat exports, he said he expected business in 2025 to reach pre-Covid levels.
Following the agreement with Première Vision, dedicated Moroccan sections will also be present at Première Vision shows in New York this summer (July 15 & 16) and Paris this fall (September 16-18).
Photo shows an upcycled garment on the booth of Evlox, one of Morocco’s few denim fabric makers.
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