Tommy Hilfiger defines circularity and inclusivity targets
The Make it Possible strategy covers:
• Circle Round: Make products to be fully circular, and part of a sustainable loop
• Made for Life: Operate with sensitivity to planetary boundaries, for instance in the areas of climate change, land use, freshwater and chemical pollution
• Everyone Welcome: Be a brand that works for every fan – always inclusive, completely accessible; and
• Opportunity for All: Create equal access to opportunity – no barriers to success.
Tommy Hilfiger’s new programme is powered by parent company PVH Corp’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero and increase positive impacts.
Martijn Hagman, CEO of Tommy Hilfiger Global and PVH Europe, said: “It is in our nature to drive change, even in the most challenging of times, which is why we are announcing our ambitious Make it Possible sustainability programme, outlining 24 targets towards 2030.”
In spring 2019, Tommy Jeans launched 100% recycled jeans using leftover cotton scraps from cutting tables and factory floors, as well as thread from recycled plastic bottles and more-sustainable buttons. It also launched its Lower Impact Denim programme, which uses Jeanologia’s Environmental Impact Measurement (EIM) tool to measure the amount of water, energy and chemicals used to finish denim garments. In 2019, over two million Tommy Hilfiger denim pieces were finished with “lower impact”. The company also produced made 600,000 denim pieces with at least 20% post-consumer recycled cotton.
Nicolas Prophte, vice-president of the Denim Centre at PVH Corp, said: “I’m a denim guy. I love the denim industry. But I also know its limitations. I want to be part of the transformation of the whole industry, to work out how we can shape it in a new way. I’m here to engage the top players in the industry to make sure that what we do, we do in the right way for workers and the environment.
“There are a lot of stages, and a lot of different technology players in spinning, weaving and dyeing. But to improve these processes, we can apply what we have learned from the Lower Impact Denim program so far. You engage with different parts of the industry, you create your own targets, and you keep evolving them. We need to be strong and have a clear vision but also build together and involve others whose expertise can shape things.”
Tommy Hilfiger signed The Fashion Pact in August 2019, as well as joining the Ellen MacArthur Foundation Make Fashion Circular and Jeans Redesign initiatives.
