It includes Compton Cowboys (pictured), an LA-based horse-riding community and mentorship collective, who described the collection as an important and necessary step towards diversity and inclusion in popular culture. “We applaud such a major brand taking the lead in this effort on the world stage,” they said.

Materials in the collection in EcoVero, recycled polyester, lyocell fabric and organic cotton.

Tommy Hilfiger said: “As we stand at one of the most pivotal moments in history, we must move forward together to build a future for the next generations. I am proud that our spring 2021 collection is represented by a such an incredible and diverse group of people who embody this message. Throughout the season and beyond, I am confident they will inspire fans to drive meaningful, long-lasting change.”

Models also include Indya Moore (US), an actor, model and activist; Jameela Jamil (UK), actor and podcaster; DJ and performer Kiddy Smile (France); and Monica Guo (China), a founding member of the Chinese national surfing team.

In 2019, the Compton Cowboys modelled Wrangler’s 30th anniversary collection.

Image: Compton Cowboys' Tommy campaign, via Instagram