H&M x Lee: H&M’s first 100% recycled cotton jeans
Fashion retailer H&M has teamed up with heritage denim brand Lee on a sustainable denim collection, set to launch at the end of January.
The collection, which will include womenswear, menswear and childrenswear, marks H&M’s first ever 100% recycled cotton jeans, made from 80% post-industrial waste and 20% post-consumer waste.
The retailer will also share the garments’ life cycle assessment data (including the water, CO2 and energy impact of each piece, from raw material through to end of use) on its website.
H&M’s global sustainability manager, Pascal Brun, said: “The H&M x Lee collaboration clearly shows our efforts in making fashion sustainable and transparent. From the use of materials to water saving methods, we are pushing the boundaries and opening our doors for how you can design and produce denim garments.
“I am exciting that we also for the first time will share data indicating the water, CO2 and energy impact of each denim garment during the production process.”
Image: H&M.
