We believe in renaissance: Soko opens Innovation Hub
28/01/2021
While many have scaled back spending during the pandemic, Soko took the opportunity to renovate and invest, with a redesigned lab, showroom and office, as well as the new hub.
Matteo Urbini, Soko’s managing director, told us: “Ideas, products and concepts will be developed inside the Hub, where products will be combined with tools and methods to find solutions. That means that we will not only create new products, it will also be a place to study new application methods and new techniques.”
Soko’s Black Magic is one of the first innovations to come from the new hub, offering a way to wash down black denim in one bath, reducing time, energy and water consumption.
Mr Urbini said this is just the start of similar sustainability-focused developments, and the hub will offer a positive space for those seeking solutions. “Last year was hard for everybody, but we are from Florence and we believe in Renaissance, it's part of our culture and it's part of our vision,” he added.
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