Replay made Aston Martin’s official F1 denim partner
Italian denim brand Replay was recently announced as the official denim brand of the Aston Martin Cognizant Formula One (F1) team, following the team’s return to F1 racing after a 60-year hiatus.
Replay will dress the Cognizant racing team for moments away from the track, such as at evening events or during downtime at their hotel. Fittingly, the brand’s new denim range is intended to capture the team’s “vibe”.
Team commercial and marketing managing director, Jefferson Slack, commented: “It is hugely exciting to welcome Replay as the official denim of the Aston Martin Cognizant F1 team. Style and fashion go hand in hand with our sport and the clothes we wear speak volumes about our attitudes and values.
“We work hard and we play hard, and Replay’s lifestyle range is an ideal way to combine the world of fashion with F1. The relationship with Replay is a perfect fit for us, since Replay is a brand for which creativity, quality and tradition, with a modern outlook, are front and centre - much like Aston Martin.”
The new Aston Martin F1 car will debut on March 3.
Image shows Aston Martin Cognizant F1 team drivers Sebastian Vettel and Lance Stroll wearing Replay denim. Credit: Replay
