Kontoor furthers water-saving Indigood initiative
Kontoor Brands, the home of denim brands Lee and Wrangler, recently announced the expansion of its Indigood programme.
Described as an initiative that targets water savings during the fabric construction phase of the apparel supply chain, Kontoor debuted its foam-dyed denim under the Indigood umbrella in 2019.
The programme now includes any water savings technology in apparel production that uses at least 90% less water than conventional fabric production, a press release said.
“By expanding the Indigood programme to include additional water saving technologies, we’re giving our suppliers the opportunity to select the water savings technologies that work best for their production, while also meeting the growing consumer demand for products that not only look good, but also minimise the impact on the planet,” vice-president of product development and direct procurement at Kontoor, Jeff Frye, commented.
The company works with independent third parties to validate Indigood claims.
Image: Kontoor Brands.
