Carved in Blue launches Blue Cast podcast
Lenzing denim’s Carved in Blue blog recently launched a podcast, Blue Cast, aimed at the denim community at large.
In the first episode, Lenzing’s director of global business development for denim, Tricia Carey and global denim development manager, Michael Kininmonth, both key members of the Carved in Blue team, revealed how the idea for a podcast came to them while “in the back of a taxi in Amsterdam”.
Mr Kininmonth described how the pandemic had made them change tack somewhat and develop a webinar offering, aimed at the denim community, but that this approach was limited in terms of gathering information. “When was the last time you heard a really revealing interview?” he asked.
The team wanted to take a next step towards collecting more in-depth perspectives from the myriad denim influencers - some “new” and some, potentially, “peripheral” - behind the final garments, they said.
Blue Cast will be published once or twice a month, with the second and third shows - featuring RiverBlue director Roger Williams and Levi’s historian Tracey Panek, respectively - already live.
