DNM Denim focuses on elasticity for men with Adapt n’ Move
24/10/2022
“There is no reason why men cannot have access to the performance and comfort of Lycra Adaptiv,” said Ebru Ozaydin, lead of marketing for denim at The Lycra Company. “Usually guys want their jeans to have some elasticity, but they do not like them to be too fitted. Lycra Adaptiv delivers comfort and versatility. The denims made by DNM Denim have a chic workleisure look.”
“Men are more sensitive to the degree of elasticity, they want good recovery, but less compression,” said DNM Denim’s deputy general manager Gokhan Unsal. “With Lycra Adaptiv, we can customise comfort for men and offer the right balance between low-level give and high-level elasticity.”
DNM Denim’s first range of Adapt n’ Move fabrics includes five references in weights spanning 10.5 to 12 oz and featuring authentic denim textures. They have an elongation of 30 to 35%, a range that offers a good dose of elasticity without clinging to the body.
Image: sample fabric shown at the company’s booth at Kingpins Amsterdam last week
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