Mud Jeans releases sustainability report
Dutch denim label Mud Jeans has published its annual sustainability report, detailing the progress it made last year.
Being awarded a ‘Best for the World’ score by B Corp was up among the year’s highlights, the brand said, as was its contribution of post-consumer denims – equivalent to around 800 pairs of jeans – to craft the “skin” of a five-metre, Loch Ness monster-shaped sculpture designed to mark the United Nations’ COP26 conference in Glasgow, which took place towards the end of the reporting period.
Another achievement was the development of a “circular” denim version of Swedish retailer Ikea’s Klippan sofa cover, which the jeansmaker engineered through blending 60% organic cotton fibres with 40% post-consumer recycled (PCR) denim. All denim styles sold by Mud Jeans are circular, the label says, beginning with a cotton bulb in Turkey or India through to garment assembly at Yousstex International in Tunisia. Buttons and rivets are sourced from partners in Germany, while an Italian factory supplies its sewing threads.
In 2021, the brand’s total production comprised 70% organic cotton, 28% recycled cotton, 1% elastane and less than 1% Tencel, a wood-based fibre by Lenzing. It also recycled 11,500 pairs of used jeans into new ones.
More recently, the company reached a key business milestone, a denim garment made from 100% PCR denim, back in June. The brand next targets creating 5% of its collections from this fully recycled denim fabric, switching to 100% cellulosic sewing thread and incorporating more zero-waste design principles by 2023.
Find the full report here.
Learn more about Mud Jeans’ journey to 100% PCR denim in our latest issue of Inside Denim magazine here.
Image: Mud Jeans.
