Pure Denim introduces Blue di Cupro
13/12/2022
These fabrics are processed using PureDenim’s advanced technologies. These include Smart Indigo, in which indigo is reduced using an electrochemical process, and EcoSonic, an ultrasound based finishing.
Bemberg is a manmade cellulosic fibre made from cotton linters, a by-product of cotton ginning. It has also been found to be biodegradable, and has recently obtained an OK Biodegradable Marine certification from TUV Austria.
Pure Denim founder Luigi Caccia commented: “PureDenim has successfully reduced the amount of chemicals and water in the process of making jeans and we continually seek to find new opportunities. We have found Bemberg to perfectly fit our philosophy and our commitment to premium solutions in terms of quality and respect for the contemporary consumer, environment, ocean and animals.”
For Bemberg, the colour blue is seen as ideally fitting its ethos. This past November, it joined the UNESCO’s Intergovernmental Oceanographic Commission (IOC) Blue Friday initiative.
Photo: courtesy of Bemberg & Pure Denim
Share this story:
